SAM Master Class has been set up as an itinerant appointment among experts of the cultural system, drawing a “learning trajectory” across Europe, with multiple destination points. Starting from Italy and crossing Spain “Tools for Culture” aims at linking the main cultural production poles.


Tools for Culture, in collaboration with Monti&Taft and Impact Hub Barcelona, launches the first international edition of the SAM – Strategic Arts Management Master Class that will be held on October 23rd and 24th, 2014 at Impact Hub Barcelona.


It will address the issues of international strategy and action of Creative and Cultural Industries providing participants with the needed views, skills and tools to plan and implement an effective strategy.


SAM master class is a training proposal mainly addressed to: professionals of cultural and creative organizations, cultural managers and experts active in cultural project designing, cultural and creative entrepreneurs involved in internationalization processes, scholars, researchers and academics.


Intuitions, ideas and experiences related to existing and new projects will be shared and analyzed from various perspectives: from the critical exploration of the emerging cultural markets to the European Union programme framework, from the managerial strategies and choices to marketing and communication.


The Strategic Arts Management master class represents a unique opportunity to examine the technical features of projects, to create networks among professionals, to exchange ideas and evaluations with experts active in project building, in a knowledge sharing approach where action prevails upon theory.


SAM master class Barcelona’s experts possess a background of international experience and represent excellence in the design and cultural management. The team is composed by: Ventura Barba (Executive director Advanced Music – Sonar), Lluis Bonet (Professor at University of Barcelona), Ana García López (GlocaFineArt Dissemination Board Coordinator); Mercedes Giovinazzo (Culture Action Europe and Interarts); Monica Grau Sarabia (Expert in Cultural Projects); David Loscos (Global Music Industry Consultant and Lecturer); Anna Mastrolitto (LiveSoundtracks Festival Director); Juan Pedregosa (Trànsit projectes and Cultural-ceps projectes social-Itd); Ricard Ruiz de Querol (President of Impact HUB Barcelona); Michele Trimarchi (Tools for Culture).


Download the SAM Barcelona Programme


The maximum inscription term is 22th october 2014

For more information about SAM Barcelona, please visit the official web page


SAM – Strategic Arts Management Master Class and Tafter Journal invite abstract submissions which offer new and challenging research on culture between site-specific creativity and international markets.

The SAM’s Scientific Committee will select 1 candidate who will have the possibility to get 100% off of the SAM registration fee, and 2 candidates who will have the possibility to get 50% off of the SAM registration fee.

Please send the submission form to no later than September 15th, 2014.


For further information about the Call for Papers, please visit the official web page

Download the Call For Papers


Stay tuned!



Strategic Arts Management is a project of Tools for Culture, an organization linked to Monti&Taft and active in the fields of cultural management, research, education, and training.

The SAM Barcelona is a training course developed by Tools for Culture in collaboration with Monti&Taft and Impact HUB Barcelona, and promoted by Tafter Journal and Tafter