Lubec’s Tenth Anniversary, the exhibition dedicated to the Italian cultural heritage – in the edition which takes place in Lucca from 9 to 11 October 2014 – confirms the formula that has allowed this event to become a point of reference in the thematic field of information technology applied to the promotion of cultural heritage and local marketing.


The aim of Lubec is to bring to the attention of the participants on the great theme of the renewal of the culture industry, confirming nationally as a moment of cultural accumulation and privileged place for the promotion of connections.



Lubec’s Tenth Anniversary develops the theme: “Cultural Heritage – Technology – Tourism: public and private for the development and employment. Europe, young people, business and third sector” in the opening plenary session and through parallel meetings and debates, to bring to the attention of the more than 2,000 participants, the great subject of the renewal of the cultural industry.


Monti&Taft takes part in the plenary session on four focus around the theme “Culture: a platform for innovation”.